Social Marketing
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"Nordstrom wing of the Fashion Centre at Pentagon City" by Ben Schumin is licensed under CC BY-SA 2.0
Simon Taps Influencers To Draw Gen Z to the Mall
A new campaign celebrates mall culture and invites people to be part of the experience, according to Simon's chief marketing officer.
By Nate Delesline III • Oct. 1, 2024 -
Tirachard via Getty Images
New brands jump at endorsement deals with influencers, celebrities: study
Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.
By Sara Karlovitch • Sept. 30, 2024 -
Retrieved from eMarketer on September 30, 2024
Snapchat Influencers Are More Likely To Drive Purchase Results, Report Finds
New data shows Snap influencers have a big impact on shoppers.
By Andrew Hutchinson • Sept. 29, 2024 -
Justin Sullivan via Getty Images
Social media posts cost DraftKings $200,000
The company’s PR firm posted new information in the name of the CEO on sites that hadn’t first been disclosed as places where such information would be released, the SEC says.
By Robert Freedman • Sept. 27, 2024 -
Courtesy of Meta
Meta Outlines AI, VR and AR Advancements at Connect 2024
A heap of technological advancements showcased at Meta’s 2024 Connect Conference.
By Andrew Hutchinson • Sept. 25, 2024 -
Retrieved from TikTok on August 23, 2023
TikTok Updates Search Ads Campaigns with Keyword Targeting
According to TikTok, 23% of users search for something within 30 seconds of opening the app.
By Andrew Hutchinson • Sept. 24, 2024 -
Retrieved from TikTok on August 04, 2020
TikTok Offers New Misinformation Measurement To Reassure Ad Partners
A new option to ensure that your ads are not being shown alongside misinformation.
By Andrew Hutchinson • Sept. 23, 2024 -
Retrieved from Red Website Design on September 23, 2024
9 Skills To Become a Successful Social Media Marketer [Infographic]
Social media marketing is a multi-faceted role.
By Andrew Hutchinson • Sept. 22, 2024 -
YouTube Expands Access To Pause Screen Ads
A new ad consideration for your YouTube campaigns.
By Andrew Hutchinson • Sept. 19, 2024 -
Retrieved from Reddit on September 20, 2024
Reddit Launches Top Ads Library to Assist Marketers
Handy new ad creation assistance from Reddit.
By Andrew Hutchinson • Sept. 19, 2024 -
Retrieved from Snapchat on September 19, 2024
Snapchat Highlights the Flaws of Last-Click Attribution
Some notes on the evolution of spending behaviors, and how that relates to ad approaches.
By Andrew Hutchinson • Sept. 18, 2024 -
Retrieved from Google on September 19, 2024
Google Announces AI Advances for Advertisers
New AI updates for your Google ad creation process.
By Andrew Hutchinson • Sept. 18, 2024 -
Retrieved from Visual Capitalist on September 17, 2024
The Most Popular Social Apps Among Gen Z Consumers [Infographic]
YouTube continues to drive trends among younger consumers.
By Andrew Hutchinson • Sept. 16, 2024 -
Retrieved from Digiday on September 17, 2024
Sports Remain the Top Topic of Discussion on X
X is looking to win back advertisers with a new pitch.
By Andrew Hutchinson • Sept. 16, 2024 -
Retrieved from Meta on September 17, 2024
Meta Rolls Out Updated Ad Options for the Holidays
Some new ways to expand your Facebook and IG promotions.
By Andrew Hutchinson • Sept. 16, 2024 -
Retrieved from Reddit on September 16, 2024
Reddit Provides Practical Tips on How To Maximize Ad Performance [Infographic]
The platform’s highly engaged subreddit communities have become valuable sources for product research.
By Andrew Hutchinson • Sept. 15, 2024 -
Retrieved from Meta on September 16, 2024
Meta Publishes Checklist for Holiday Marketing Planning
Some tips for maximizing holiday marketing opportunities.
By Andrew Hutchinson • Sept. 15, 2024 -
Retrieved from TikTok on September 16, 2024
TikTok Announces Marketing Tips Webinar for SMBs
Some tips for your TikTok marketing efforts.
By Andrew Hutchinson • Sept. 15, 2024 -
Retrieved from Google on September 13, 2024
Google Implements Data Encryption in Ad Targeting
Google continues to evolve its data usage tools.
By Andrew Hutchinson • Sept. 12, 2024 -
Retrieved from Meta on September 12, 2024
Meta Expands Instagram Reminder Ads Placed via Its API
Those using Meta’s Marketing API can now reach people on Instagram Reels with reminder ads, among other ad experiences now available.
By Andrew Hutchinson • Sept. 11, 2024 -
Retrieved from Meta on September 11, 2024
Meta Shares Reels Tips for Holiday Promotions [Infographic]
Some handy pointers for your Reels promotions.
By Andrew Hutchinson • Sept. 11, 2024 -
Retrieved from Reddit on September 10, 2024
Reddit Publishes 2025 Marketing Planning Guide [Infographic]
Yes, 2025 is fast approaching...
By Andrew Hutchinson • Sept. 9, 2024 -
Retrieved from Google on September 10, 2024
YouTube Adds Website Visits Goal for Promotions
Another simple promo option on YouTube.
By Andrew Hutchinson • Sept. 9, 2024 -
Retrieved from TikTok on September 06, 2024
TikTok Publishes Guide to Selling for Brands
An in-depth guide to setting up your TikTok shopping experience.
By Andrew Hutchinson • Sept. 5, 2024 -
Retrieved from Google on September 06, 2024
Google Expands Virtual Try-On Tools
A new consideration for online shoppers and brands.
By Andrew Hutchinson • Sept. 5, 2024
