Social Media Today - Latest News

How Corona Found Success With YouTube Shorts

Sara Karlovitch — Wed, 02 Oct 2024 09:55:19 -0400

The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.

X Could Prove to Be Worth More Than $44B to Musk and His Companies

Andrew Hutchinson — Tue, 01 Oct 2024 21:33:02 -0400

Is Elon really throwing away his money, or is there more to his X play?

Simon Taps Influencers To Draw Gen Z to the Mall

Nate Delesline III — Tue, 01 Oct 2024 10:49:00 -0400

A new campaign celebrates mall culture and invites people to be part of the experience, according to Simon's chief marketing officer.

Who’s Going To Win the AR Wearables Race?

Andrew Hutchinson — Tue, 01 Oct 2024 09:38:33 -0400

A look at the next wave of AR glasses and which will win out with consumers.

New brands jump at endorsement deals with influencers, celebrities: study

Sara Karlovitch — Mon, 30 Sep 2024 10:29:37 -0400

Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.

Instagram Chief Says ‘Following’ Feed Option Won’t Work

Andrew Hutchinson — Sun, 29 Sep 2024 20:45:47 -0400

IG boss Adam Mosseri says that people don’t actually want a ’following’ feed option.

Snapchat Influencers Are More Likely To Drive Purchase Results, Report Finds

Andrew Hutchinson — Sun, 29 Sep 2024 19:58:49 -0400

New data shows Snap influencers have a big impact on shoppers.

X Needs To Pay $5M in Fines Before Brazil Reinstatement

Andrew Hutchinson — Sun, 29 Sep 2024 19:43:26 -0400

X is facing significant fines before Brazil will lift its block on the app.

YouTube Pulls Music by Big Name Artists in Latest Licensing Dispute

Andrew Hutchinson — Sun, 29 Sep 2024 19:15:43 -0400

The Google company is currently in negotiations with SESAC.

Social media posts cost DraftKings $200,000

Robert Freedman — Fri, 27 Sep 2024 11:41:39 -0400

The company’s PR firm posted new information in the name of the CEO on sites that hadn’t first been disclosed as places where such information would be released, the SEC says.