Snapchat
-
Courtesy of Meta
Who’s Going To Win the AR Wearables Race?
A look at the next wave of AR glasses and which will win out with consumers.
By Andrew Hutchinson • Oct. 1, 2024 -
Retrieved from eMarketer on September 30, 2024
Snapchat Influencers Are More Likely To Drive Purchase Results, Report Finds
New data shows Snap influencers have a big impact on shoppers.
By Andrew Hutchinson • Sept. 29, 2024 -
Explore the Trendline➔
Wavebreakmedia via Getty Images
TrendlineTop 5 stories from Social Media Today
A look at the recent top stories in social media and what they mean for marketers.
By Social Media Today staff -
Retrieved from Snapchat on June 04, 2020
Snapchat Signs EU AI Development Pact
Snap has joined many other notable companies by signing the EU AI pledge.
By Andrew Hutchinson • Sept. 25, 2024 -
Snapchat Partners With Google for Expanded AI Push
Snapchat’s looking to Google’s Gemini over OpenAI’s GPT models.
By Andrew Hutchinson • Sept. 24, 2024 -
Retrieved from Snapchat on September 19, 2024
Snapchat Highlights the Flaws of Last-Click Attribution
Some notes on the evolution of spending behaviors, and how that relates to ad approaches.
By Andrew Hutchinson • Sept. 18, 2024 -
Courtesy of Snapchat
Snap Unveils a Range of Updates at Annual Partner Summit
A new simplified UI, AR updates, AI advances and more.
By Andrew Hutchinson • Sept. 17, 2024 -
Retrieved from Snapchat on September 18, 2024
Snapchat Showcases Next Gen AR Spectacles
Snap’s looking to take on Apple and Meta in the AR wearables race.
By Andrew Hutchinson • Sept. 17, 2024 -
bombuscreative via Getty Images
Meta, Snapchat and TikTok Team Up To Address Self-Harm Related Content
The new program will expand efforts to combat harmful material.
By Andrew Hutchinson • Sept. 12, 2024 -
Snapchat Now Serves 1.5M Active Users in New Zealand
Snapchat is used by around 30% of the total New Zealand population.
By Andrew Hutchinson • Sept. 11, 2024 -
Retrieved from Snapchat on April 23, 2021
Snapchat Tests New Sharing Options for Older Teens
Expanded sharing options for older teens.
By Andrew Hutchinson • Sept. 10, 2024 -
Retrieved from Black Dog Institute on September 11, 2024
New Studies Show That Snapchat Facilitates Positive User Experiences
The studies show that Snapchat usage can be beneficial for teen mental health.
By Andrew Hutchinson • Sept. 10, 2024 -
Retrieved from Snapchat on April 23, 2021
Snapchat Faces Lawsuit in New Mexico Over Failure To Protect Young Users
An investigation by the New Mexico DOJ found that Snap had failed to protect youngsters from exploitation.
By Andrew Hutchinson • Sept. 7, 2024 -
Retrieved from Snapchat on April 23, 2021
Snapchat Is Adding Sponsored Snaps To Expands Its Ad Opportunities
Ads are coming to Snapchat's sacred inbox.
By Andrew Hutchinson • Sept. 3, 2024 -
Retrieved from Snapchat on August 30, 2024
Snapchat Reawakens Retro Trends With Latest Update
The latest round of Snap updates has a distinctly retro feel.
By Andrew Hutchinson • Aug. 29, 2024 -
Retrieved from Snapchat on August 29, 2024
Snapchat Adds New Safety Resources for Educators
Snapchat's added a range of new guides and tools to help monitor misuse and harms.
By Andrew Hutchinson • Aug. 28, 2024 -
Retrieved from Snapchat on April 23, 2021
Snapchat Launches Native iPad App
A bigger, more responsive Snap app on the bigger screen.
By Andrew Hutchinson • Aug. 26, 2024 -
Retrieved from Snapchat on May 22, 2021
Snap and Meta Prepare to Showcase AR Glasses
The next generation of AR glasses could be closer than you think.
By Andrew Hutchinson • Aug. 21, 2024 -
Retrieved from Snapchat on April 23, 2021
Snapchat Shares Insights Into Digital Engagement Among Australian Users
The study looks at how Australian teens and adults are using social and messaging apps.
By Andrew Hutchinson • Aug. 19, 2024 -
Retrieved from Snapchat on August 16, 2024
Snapchat Outlines Evolving Ad Tools and Creative Options
An overview of Snap’s evolving ad tools.
By Andrew Hutchinson • Aug. 15, 2024 -
Retrieved from Snapchat on August 12, 2024
Snapchat Simplifies Its Ad Campaign Set-up Process
Snap’s taking aim at SMBs with its latest Ads Manager updates.
By Andrew Hutchinson • Aug. 11, 2024 -
Retrieved from Snapchat on August 05, 2024
Snapchat+ Reaches 11M Paying Subscribers
Among the latest wave of paid subscription features from social media platforms, Snapchat+ has been the most successful.
By Andrew Hutchinson • Aug. 4, 2024 -
Retrieved from Snapchat on August 02, 2024
Snapchat Reaches 850M Users, Improves Ad Revenue Performance
In its Q2 earnings report, Snap reported that global time spent watching content in the app has grown 25% year over year.
By Andrew Hutchinson • Aug. 1, 2024 -
Retrieved from Snapchat on April 23, 2021
Survey Shows That Snapchat is a Key Social Shopping Platform
New data shows that Snap users are increasingly open to shopping recommendations.
By Andrew Hutchinson • July 31, 2024 -
Tirachard via Getty Images
Publicis Groupe Acquires Influencer-Marketing Giant Influential
The agency holding company will use Influential’s platform in concert with Epsilon’s insights to help clients find influencers to engage consumers.
By Aaron Baar • July 30, 2024 -
Retrieved from Snapchat on July 28, 2024
Snapchat Adds New AR Experiences for the 2024 Olympics
A partnership with the International Olympic Committee extends to the official Olympics app, which links back to the AR experiences.
By Andrew Hutchinson • July 27, 2024
