How Corona Found Success With YouTube Shorts

The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.

By Sara Karlovitch • Oct. 2, 2024

YouTube Shares Insights Into the Potential of Gen AI for Creators

Practical insights into the potential of generative AI for creators.

By Andrew Hutchinson • Sept. 24, 2024

YouTube Expands Access To Pause Screen Ads

A new ad consideration for your YouTube campaigns. 

By Andrew Hutchinson • Sept. 19, 2024

Reddit Launches Top Ads Library to Assist Marketers

Handy new ad creation assistance from Reddit.

By Andrew Hutchinson • Sept. 19, 2024

YouTube Unveils a Range of New Features at Its ‘Made On’ Event

A range of coming updates at YouTube, including AI video generation in-stream.

By Andrew Hutchinson • Sept. 18, 2024

TikTok Adds ‘Delete and Re-Edit’ Option for Uploaded Clips

A handy update for those who primarily capture and edit in-app.

By Andrew Hutchinson • Sept. 15, 2024

TikTok Announces Marketing Tips Webinar for SMBs

Some tips for your TikTok marketing efforts.

By Andrew Hutchinson • Sept. 15, 2024

New Report Highlights Key 2024 Video Content Trends

The latest report from Tubular Labs highlights some key video consumption trends.

By Andrew Hutchinson • Sept. 4, 2024

YouTube Adds More Thumb Frame Editing Options for Shorts

But you can't upload wholly custom thumb frame images yet.

By Andrew Hutchinson • Sept. 4, 2024

Meta Shares Reels Marketing Tips in New Guide

Some pointers to help guide your Reels approach. 

By Andrew Hutchinson • Sept. 3, 2024

10 Reasons To Develop an Employee Advocacy Program [Infographic]

Some tips to help you formulate an effective employee advocacy plan.

By Andrew Hutchinson • Aug. 29, 2024

YouTube Launches Q&A Shorts Series for Creator Questions

Some of the most common creator questions answered.

By Andrew Hutchinson • Aug. 25, 2024

YouTube Becomes First Streaming Platform To Reach 10% of TV Viewing

YouTube's audience continues to grow.

By Andrew Hutchinson • Aug. 21, 2024

A Guide to SEO Competitor Analysis [Infographic]

Some tips for your SEO approach. 

By Mark Walker-Ford • Aug. 20, 2024

Question Posts May Become a Key Focus for AI Training Data

LLMs need question and answer text, and social platforms are looking to incentivize such. 

By Andrew Hutchinson • Aug. 20, 2024

YouTube Brings QR Codes to All Channels

Another way to connect people to your YouTube content.

By Andrew Hutchinson • Aug. 20, 2024

How To Transform Your Blog Posts Into Infographics [Infographic]

Some tips to help extend the life of your content. 

By Andrew Hutchinson • Aug. 18, 2024

Google Expands AI Overviews, Adds New Link Displays

Google’s expanding its AI overviews, which could impact referral traffic.

By Andrew Hutchinson • Aug. 15, 2024

Future Search Trends and the Impact of Gen AI [Infographic]

Insights into evolving search trends, and the impact of gen AI, from Semrush.

By Andrew Hutchinson • Aug. 14, 2024

LinkedIn Shares Insight Into What Drives B2B Campaign Response

New insights from LinkedIn and Magna on B2B ad performance.

By Andrew Hutchinson • Aug. 14, 2024

Google Provides More Insight Into Emerging Search Trends

Improved insights into rising topics of interest.

By Andrew Hutchinson • Aug. 14, 2024

YouTube Expands AI Topics in Live Streams

More engagement options from YouTube.

By Andrew Hutchinson • Aug. 13, 2024

YouTube Tests Merging Shorts and Long-Form Video Into a Single Feed

YouTube’s trying to capitalize on the popularity of Shorts.

By Andrew Hutchinson • Aug. 12, 2024

How Social Platforms Measure Content Views [Infographic]

What does a ‘view’ actually represent on each social platform? This listing provides a rundown of the current metrics.

By Andrew Hutchinson , Nick Cicero • Aug. 11, 2024

YouTube Tests Google AI Idea Prompts for Creators

Yet another way creators can access AI-based guidance in addition to the ideas generator introduced earlier this year.

By Andrew Hutchinson • Aug. 6, 2024